LANVIN AND H&M PRESENTED A HAUTE COUTURE RUNWAY SHOW IN NEW YORK

Press Release:

Last night Sofia Coppola, Andie MacDowell, Emma Roberts, Leelee Sobieski, Anna Sui, Tory Burch and Alexander Wang, among other guests, came out to celebrate the collaboration of the Lanvin for H&M collection and to enjoy show stopping designs by famed Lanvin artistic director, Alber Elbaz, at The Pierre hotel. The haute couture creations, which were customized pieces from the Lanvin for H&M collection, made their way down the catwalk with the help of famed models Asia Chow, Pixie Geldof, Dree Hemingway, Olga and Anna Dello Russo.

Guests arrived on the red carpet, which was the landmarked Pierre Hotel façade recreated with NYC styled graffiti, and then they entered the hotel which was swathed with flowers, trees and greenery. It was a runway show that guests will not soon forget. The Lanvin for H&M collection will be sold in around 200 stores worldwide. It will be launched November 20 in US and Canada, and on November 23 in the rest of the world.
“It’s such a fantastic experience to see how creatively Alber Elbaz uses his designs to form a couture experience for our exclusive fashion show in New York. Working with this incredibly gifted designer has been like an ongoing fashion moment, and we’re thrilled to offer his masterpieces to our customers.” Margareta van den Bosch, creative advisor at H&M.

Alber Elbaz, artistic director at Lanvin, has created the women’s collection with an extraordinary ambition for H&M, bringing the codes of the house to make every single piece identifiably the work of Lanvin. For women there are dresses of breathtaking cut and joyful colour, as well as pieces full of Parisian glamour and accessories with playful “joie de vivre”. The menswear collection designed by Lucas Ossendrijver, menswear designer at Lanvin, encapsulates the label’s complete vision of how men should dress. It’s a whole new wardrobe of covetable updated classics, with tuxedos made for daywear and jogging pants adding a whole new sporting twist.

Sofia Coppola said of the collection, “I think Alber Elbaz is great, I love what he does at Lanvin, it’s so girly and playful and confident. It’s so cool he’s working with H&M, it makes it so accessible to all kinds of young people to be able to afford it and wear it”.

And Andie MacDowell said, “I think it’s genius. I’m a big fan of Lanvin. I can afford Lanvin and my daughter can afford H&M, and now my daughter’s going to have the opportunity to have a little bit more pizzazz.”

Looks from the haute couture show along with five original signed sketches from Alber Elbaz went up for auction on www.lanvinforhm.com. All proceeds from the auction will be donated to UNICEF, as part of H&M’s “All for Children” project. The online auction will end on November 26th at midnight CET.

To view and download picture material from the fashion event: www.hm.com/press
To view and download film material from the fashion event: Material will be available at www.hm.com/press later today.

For more information, please contact:

Jenni Tapper-Hoël
Head of Media Relations
Telephone: +46 8 796 89 73
E-mail: jenni.tapper-hoel@hm.com

Kristina Stenvinkel
Head of Communications
Telephone: +46 8 796 39 08
E-mail: stenvinkel@hm.com

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children. The company’s clothing collections are created by its own designers, pattern makers and buyers. H&M has over 76,000 employees and around 2,000 stores in 38 countries. For further information visit www.hm.com.


More images of the show- http://www.zimbio.com/pictures/BvYgS2GKTzn/Lanvin+H+Haute+Couture+Show+Runway/XmeaPHt5h3C

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